Description
We conduct a basic structural check and problem identification for existing digital advertising accounts, helping clients understand potential optimization opportunities in areas such as promotion goals, campaign structure, audience targeting, budget allocation, creative usage, and data monitoring.
Consultation Content: Based on the advertising account information, historical data, or ad backend screenshots provided by the client, we conduct a preliminary analysis, refine the current campaign strategy in conjunction with promotion goals, and provide actionable optimization suggestions regarding account structure, ad group segmentation, audience targeting, and budget allocation.
Consultation Method: Clients submit their website, business introduction, target market, promotion needs, and existing advertising materials through an online form to schedule an appointment. After receiving the materials, online communication will be arranged according to the project situation.
Deliverables: After completing the basic account analysis, we provide a problem identification, optimization suggestions, and a guide to subsequent implementation. The specific scope of delivery will be determined based on the service content confirmed before the consultation.
