Description
We provide testing planning consultation for businesses that need to compare different advertising creative approaches, helping clients establish a clearer creative testing strategy.
Consultation Content: We plan testing directions from dimensions such as ad titles, images, videos, content themes, audience, and ad scenarios, and discuss how to record and compare different test results.
Consultation Method: Clients provide existing creatives and promotional goals, and we determine key testing directions through online consultation.
Deliverables: We provide a creative testing framework, suggested testing variables, creative classification methods, data observation metrics, and a phased adjustment strategy.
