Description

We help clients clarify the structural relationships between advertising campaigns, ad groups, and creatives, giving advertising projects a clearer organizational structure.

Consulting Content: Based on promotional goals and business products, we categorize and plan advertising campaigns, discussing whether different ad structures are needed for different products, regions, audiences, or promotional goals.

Consulting Method: Clients provide their existing account structure or new project requirements, and we communicate the specifics through online meetings.

Deliverables: We provide advertising campaign structure suggestions, ad group categorization ideas, creative correspondences, and subsequent management suggestions.